Yellow Pages gets Arabic domain name

Abu Dhabi: Etisalat Information Services (eIS), a business unit of Etisalat Services Holding, on Sunday announced the first Arabic domain name for the Yellow Pages in the Middle East, and the revamped Yellow Pages website, improving its user experience.

The UAE Yellow Pages can be accessed by typing yellowpages.ae or yp.ae in English, or by typing in Arabic script safhat-safraa.emarat. The Arabic domain name has been designed to facilitate easy access of Arabic speakers.

It will extend the reach of the new website to Arabic internet users and will be helpful to a wider range of customers.

Arabic domain name — still rare in the Middle East — is indicative of eIS’ innovative efforts to extend reach of its products to a maximum number of multi-lingual customers. Those who are unfamiliar or uncomfortable with Latin characters are now not deprived of the benefits of Yellow Pages.