Like with electric cars, harm reduction technologies lead to innovative alternatives

Throughout history, humans have been consistently creative and inventive. People have found ways to solve problems to make life easier and more enjoyable. While these are typically positive developments, creative inventions can also lead to unforeseen problems. But innovation never stops. With the help of science, technology and creativity, people come up with new solutions.
Think about electric cars. The world has become increasingly aware of the harmful effects the combustion engine has on the environment. For years, car companies have been experimenting and developing new technologies to enable fully electric engines. Thanks to years of research and development, electric cars are now a common sight on roads. People still need cars, but they developed a more sustainable way of driving them.
People are also finding ways to power lives that do less harm to the environment than traditional methods. Take for instance, energy-saving LED bulbs, which are much more energy efficient than traditional filament bulbs. People still get access to electric light, but with reduced environmental impact.
This is an example of an idea known as harm-reduction. Rather than abandoning the technology because of the harm it causes, harm reduction accepts that innovation needs reviewing and improving, and that there are often better ways to do the same things, which keep the desired effects while minimising the unintended negatives.
“Innovation is about progress with responsibility,” says Dr Aseel Al Barham, Manager Corporate Affairs, UAE at Philip Morris Management Services Middle East. “Over the years, advances in science, technology and regulation have enabled society to reduce the adverse effects of continuing potentially harmful behaviours. This is known as harm reduction. From electric cars to energy-efficient lighting, and using sunscreen, all are examples of innovations to reduce the harm caused by certain behaviours and activities, and are woven into our everyday lives.”
Harm reduction also applies to tobacco. It's obviously best that nobody smokes and that those who do smoke, quit. Nevertheless, huge numbers of people aren't doing so.
“Recognising that there are over one billion adult smokers today, we are in need for a similar harm reduction approach to be applied to the known risks of smoking,” she says. “Science and technology can help deliver better smoke-free alternatives for adults who would otherwise continue smoking. Philip Morris International has embraced the commitment for a smoke-free future driven by science, sustainability, and innovation.”
Devices such as e-cigarettes and tobacco heating systems are designed to deliver nicotine, but without the burning that takes place while smoking cigarettes.
The smoke produced from burning contains the high levels of harmful and potentially harmful chemicals associated with smoking-related disease. By eliminating combustion, and therefore smoke, scientifically substantiated alternatives can significantly reduce the average levels of harmful chemicals compared to cigarettes. This does not make them risk-free and they provide nicotine, which is addictive. However, they offer the potential to be much better alternatives for adults who would otherwise continue to smoke.
- In association with Philip Morris Management Services (Middle East)
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