Jumeirah plans to double its portfolio by 2030 under Meier’s leadership
Dubai: Hospitality giants Jumeirah – a member of Dubai Holding – announced Thursday the appointment of Thomas B Meier as its new CEO. According to a group statement, Meier has been instrumental in guiding Jumeirah through several significant milestones and will now lead the “next stage of the brand’s sustainable growth under its mission 2030 strategy.”
As CEO, Meier plans to spearhead Jumeirah’s plans to double its portfolio by 2030. The hospitality group said it would focus on international expansion under Meier’s leadership. The company also strengthened its leadership team with several senior appointments. Meier has also led operations and global expansion for renowned brands, including Raffles.
Jumeirah went 11 months without a permanent CEO after Katerina Giannouka’s sudden departure. Excluding interim leaders, Meier is Jumeirah’s fifth CEO. The group had three different CEOs between 2016 and 2024.
Meier has served Jumeirah as chief operating officer since October 2021 and has taken over as interim CEO on two separate occasions.
During 2024, Meier led milestone achievements, including Jumeirah’s entry into Africa with the launch of Jumeirah Thanda Island in Tanzania and Jumeirah Thanda Safari in South Africa as well as other upcoming launches.
Meier said, “As we gear up for the opening of Jumeirah Marsa Al Arab and continue to expand into new markets, I am honoured to lead Jumeirah’s next chapter. With bold ambitions, Jumeirah will continue to innovate, staying ahead of industry trends and exceeding the ever-evolving expectations of the most discerning guests.”
He added, “Our vision is to establish Jumeirah as one of the foremost influential hospitality brands worldwide.”
In line with its global expansion plans, Jumeirah recently unveiled several properties, including the two new iconic destinations in Africa; Jumeirah Red Sea in Saudi Arabia; Jumeirah Marsa Al Arab in the UAE and Jumeirah Le Richemond Geneva in Switzerland.
Jumeirah currently operates a portfolio of 30 properties across the Middle East, Africa, Europe and Asia and is actively pursuing owner and operator opportunities in major gateway cities and resort destinations worldwide.
Sign up for the Daily Briefing
Get the latest news and updates straight to your inbox