DBE signs deal to promote Dubai as events destination in North America

Dubai: Dubai Business Events (DBE) has signed an agreement with New York-based Marketing Challenges International (MCIntl) to help grow its reputation in North America as a leading business events destination, according to a statement on Monday.

Under the agreement, destination marketing firm MCIntl will be an extension of DBE, Dubai’s official convention bureau, in North America, representing Dubai to key business events stakeholders and media meetings in the US and Canada.