Dubai Business Events (DBE) is attending events exhibition IMEX Frankfurt alongside partners Emirates, Jumeirah Group and Expo 2020 Dubai.

DBE, a division of Dubai Tourism and Commerce Marketing (DTCM), brought 24 partners to the three-day exhibition, which closes on Thursday.

DTCM CEO Issam Kazim said the event as an ideal platform to hit the target of bringing 20 million visitors a year to Dubai by 2020. “Business events also play a crucial role in our city’s transformation into a global knowledge hub and, through our participation at events such as IMEX, we are focused on strengthening Dubai’s reputation as a leading business events destination and further increasing business visitation to the city.”