Abu Dhabi Tourism Industry reports MICE and business events uplift

Abu Dhabi: Abu Dhabi’s tourism industry is reporting a significant uplift in its Meetings, Incentives, Conferences, and Exhibitions (MICE) and business events bookings.

“The simple fact is that there is now much more to business events in Abu Dhabi,” said Mubarak Al Nuaimi, Promotions and Overseas Offices Director, TCA Abu Dhabi. “There is growing impetus amongst our private sector to develop MICE specific product and our intention is to roll out this expanding portfolio at GIBTM, particularly to its 300-strong hosted buyer contingent. We have assets and activities in the emirate which clearly sets the destination apart and which will give us a stand-out edge.”