Abu Dhabi – The Abu Dhabi Convention Bureau said it is rolling out various initiatives at the 10th edition of IBTM Arabia, the Meetings, Incentives, Conference, and Exhibition (MICE) event that runs in the capital till Thursday.
The initiatives, including an improved website, aim to gather stakeholder support for the emirate’s business events sector. The Bureau said it will focus on boosting awareness on Abu Dhabi’s range of facilities for business events to drive the emirate to become an industry hub.
