Sharaf DG unveils its largest electronics experience in Abu Dhabi at Reem Mall

Sharaf DG, the region’s leading consumer electronics retailer, is proud to announce the opening of a brand-new store at Reem Mall in Abu Dhabi. Set to be the largest ever presence of Sharaf DG in the UAE capital, it opened doors on July 10 where customers are in for an incredible retail experience, with innovative offerings and an extensive product range, matched with the lowest prices.

Earmarking a significant milestone, it is poised to serve as a premier destination for consumers seeking the latest AI product experience, smart home technology, and electronics alongside DG Help, their end-to-end service solutions arm, operating as an authorized service provider for Apple, Samsung, HP, Lenovo, Asus, Huawei and Nothing at Times Square Center, Al Ain Mall, Abu Dhabi Mall and now Reem Mall.

The Reem Mall store is the 22^nd store in the UAE and 7^th in the Abu Dhabi region, joining existing locations at Abu Dhabi Mall, Dalma Mall, Mushrif Mall, Al Wahda Mall, Al Ain Mall and Al Jimi Mall. This strategic expansion reinforces the brand’s commitment to making technology accessible and affordable for a large customer base.

In a proud moment, Nilesh Khalkho, CEO of Sharaf DG remarked, “The opening of our largest store in Abu Dhabi with an expansive 36,000 sq. ft retail space approximately and 34 brand experience zones is a testament to our dedication to growth, innovation, and customer centricity. With over 5,000 products represented by more than 350 brands, and an extensive range of appliances and televisions, customers are in for an unmatched shopping experience.

He added, “Our goal has always been to deliver the best prices, exceptional service and the latest technology products and we are excited to bring this vision to life in one of Abu Dhabi’s most prominent shopping destinations.”

Celebrating over two decades of successful operations, Sharaf DG’s journey has been marked by growth and excellence. The company’s first major achievement was opening Dubai’s largest electronics store spanning 55,000 sq. ft at Times Square Centre.

Over the years, Sharaf DG has celebrated many key milestones such as reaching its millionth customer benchmark and launching the DG Members loyalty program.

These achievements have fueled a strong regional footprint across Oman, Bahrain and Egypt. Saudi Arabia has joined the Sharaf DG family at Riyadh Gallery Mall and Granda Mall locations, exemplifying growth trajectory and the company’s focus on delivering value-driven retail experiences.

Sharaf DG has partnered with esteemed government programs like Fazaa and Esaad, making electronics and appliances more affordable. These collaborations enhance customer experience by allowing shoppers to get more value. Additionally, Sharaf DG has also teamed up with buy-now-pay-later platforms such as Tabby and Tamara, enabling seamless and convenient payment solutions to offer easy instalment plans spread over 4 months.

Overall, these collaborations highlight Sharaf DG’s commitment to strategic fintech solutions, providing a more flexible, digital-first shopping experience that fosters customer loyalty and growth.

A core component of Sharaf DG’s value proposition is its ‘Best Price Guaranteed’ policy. Customers are assured that if they find a lower price on the same product elsewhere, the company will match it, demonstrating its promise to offer competitive prices.

With a dedicated team, Sharaf DG continues to lead the regional electronics retail sector. The new Abu Dhabi store at Reem Mall is expected to further elevate the brand’s presence and strengthen its role as a trusted partner in enhancing living experiences through digital transformation.