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This composite of two photos shows the former W hotel (left), before its name was changed, and the V (right), as the hotel is now known, along Shaikh Zayed Road in Dubai. The 356-room property will remain the location for the Le Perle by Dragone show. Image Credit: Ahmed Ramzan & Panjaj Sharma/Gulf News

Dubai: Al Habtoor Group said on Tuesday that Hilton will start operating its three hotels in Business Bay, after the group ended its deal with the former operator, Marriott International.

The announcement comes as Hilton and Al Habtoor Group announced a new franchise agreement for the three hotels in Al Habtoor City, known until now as the St. Regis Dubai, Westin Dubai, and the W Dubai Habtoor City.

Effective August 1, the three hotels will be rebranded as Habtoor Palace, LXR Hotels and Resorts; V Hotel, Curio Collection by Hilton; and Hilton Dubai Al Habtoor City.