Belgian Chloe Boseret, 20, Moroccan Hiba Did, 20 and French Anouk Anglade react after opening a parcel at "Pile ou Face", a shop that sells still-sealed packages, which were lost during delivery or remained uncollected at the post office, by the kilo, without knowing their contents, in Ixelles, Brussels, Belgium. Image Credit: Reuters

Brussels: A shop has opened in Brussels selling still-sealed unwanted Amazon parcels by the kilo, effectively a lottery ticket which could win the holder a connected watch, a smartphone - or a worthless trinket.

The shop called "Pile ou Face", French for "Heads or Tails", is located near the central square Place Flagey and offers the parcels at 16 euros ($17.40) per kilo. Customers pick a box among the dozens stored in the shop and some open them on the spot.

"I paid 40 euros and I got three or four headphones, I did a good job," said Paul, who declined to give his last name.

Gisele Peeters is a bit disappointed, though. Her 14.40 euro parcel contained an old-style telephone with a dial. "It's not something I would have bought. I'll try to resell it," she said.

Arnaud Userstam, who founded the shop, said connected watches and smartphones are the items people are happiest to get, but others return home with clothes, or sometimes especially weird items.

"A lady got 100 toothbrushes for dogs," he said.

Arnaud Userstam, founder of the shop "Pile ou Face" arranges parcels in his shop that sells still-sealed packages. Image Credit: Reuters

Userstam started the business after he and his wife wondered what happened with parcels with delivery problems after experiencing the issue themselves. They found out other similar shops existed elsewhere.

Pile ou Face signed contracts with the giant U.S. e-retailer Amazon in Europe to get parcels that were not retrieved from pickup places, that were returned by customers or simply got lost.

Userstam did not elaborate on the contracts, though he said that previously these parcels were just destroyed.