Crowd at Deira City Centre during the 12-hour super sale in more then 3,000 retail outlets. Image Credit: Ahmed Ramzan/ Gulf News

Dubai: Excited to check out the three-day citywide Super Sale in Dubai this weekend?

Organisers of the shopping bonanza have just updated the list of brands that will be marking down their prices by up to 90 per cent and it looks like there’s so much to choose from for shopaholics out there.

Among the popular brands and retailers to watch out for are Tory Burch, Coach, Guess, Levi’s, Naturalizer, Calvin Klein, Skechers,  Bath & Body Works, Victoria’s Secret, Athlete’s Co, Michael Kors, Debenhams, Bloomingdale’s and Galeries Lafayette.

Expect some discounts as well at Lacoste, DKNY, Fred Perry, Gap, Charriol, Armani Exchange, especially if you visit The Outlet Village from May 10 to 12.

Aside from eye-popping discounts, shoppers will also get the chance to drive home a brand-new BMW or win shopping vouchers and cash as part of the rewards to be given away  during the sale period.

The sale is happening across the city this weekend, so shoppers only need to check out the list of brands and head to any mall in Dubai to bag the bargains.

The list will be updated again later and there will be more than 400 brands and 1,500 shops that will be offering discounts.

Savings will apply to clothes, shoes, bags, fashion accessories, homeware, electronics and groceries, among many others.

Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism, the super sale seeks to boost retail spending ahead of Ramadan and help merchants clear old inventories.

“This year, we have a wealth of top retailers on board, with shoppers able to make huge savings on over 400 brands at 1,500 outlets across the city,” Ahmed Al Khaja, CEO of DFRE, told Gulf News.

 “The 3-Day Super Sale gives our retail partners the opportunity to sell end-of-season stock ahead of Ramadan, while affording residents and tourists the chance to pick up sought-after items at an incredible price.”

Retailers said they also expect visitor traffic at their shops to increase by more than 200 per cent during the shopping extravaganza.

“Our experience from our previous participation has been very encouraging with an increase of 250 per cent in footfall.

The Super Sale is a great time to showcase our brand and reinforce ourselves as a value brand,” said Ajay Antal, CEO of Home Box.


Aside from bargains, there are rewards up for grabs during the three-day bonanza. At Ibn Battuta Mall, a lucky shopper can drive home a brand-new BMW 3 series throughout the citywide retail event.

To get the chance to win, customers just need to spend Dh200 at any outlet in Ibn Battuta Mall.

Citibank customers can triple their chances of winning when they apply for a loan or a credit card at the bank’s branch in the same mall.

At City Centre Deira, shoppers who spend Dh500 or more at any of the outlets will receive in-store prizes or a gift card worth Dh100.

The prizes don’t end there, shoppers who spend Dh1,501 or more daily will receive a mall gift card worth Dh300 or two VOX cinema tickets.

For those who go to Dubai Festival City, there will be free movie tickets up for grabs, as well as discount cards that will entitle the shopper to an additional 25 per cent discount at the shop and instant cashback.