Dubai: The Shaadi.com website, described as the world's largest online matrimonial service, said yesterday that it had chosen The Sphinx Group to represent it in the GCC.
Shaadi.com claims it has been helping clients get married since 1996, and has more than 20 million registered members worldwide.
The company says its member introductions have resulted in more than 1.3 million marriages.
Shaadi.com said the Sphinx Group would offer consultation services, to help it raise its brand awareness and relevance in the Gulf.
Shaadi.com's staff will also work to improve the company's customer service, distribution and support systems throughout the region.
"The Gulf region has been an important market for us since our inception and we have been seeking appropriate alliances to strengthen our presence there," said the Shaadi.com website's business head Gourav Rakshit. "The Sphinx Group, through their extensive knowledge of the online medium, our brand and the Gulf market will add substantial value to our regional operations while enhancing the shaadi.com member experience."
The Sphinx Group executive director and founder, Vinesh Nair, said: "We are truly excited to be associated with a global Super Brand like Shaadi.com. Besides maintaining appropriate and consistent communication with customers we have a strong focus on enhancing the overall service experience for the brand's growing customer base in the region".
A Shaadi.com spokesman indicated that with the company's physical representation in the region and experience with the South Asian community, it had become the matrimonial service of choice for parents as well as brides and grooms.
Shaadi.com clients would benefit from the company's superior match-making expertise designed specially for communities in the Gulf.