Household appliances brand Forbes enters the UAE

Dubai: Forbes Lux, the Swiss company behind Forbes-branded water and air purifiers as well as vacuum cleaners, has entered a distribution tie-up with Better Life, part of the Eisa Saleh Al Gurg Group.

“The Middle East is one of the fastest growing markets globally and our expansion in the region is a perfect fit to our international growth plans,” said Aslam Karmali, CEO of Forbes Retail division.