‘Boxing Day’ discount frenzy: What’s hot, what’s not

December 26, the day after Christmas continues to be one of the busiest shopping days of the year. 

Known as “Boxing Day”, its allure lies in its mix of history, tradition and modern adaptations, thus making it both a day of rest – and excitement – for millions worldwide.

Shopping frenzy

In many countries, particularly the UK, Canada, Australia, and New Zealand, Boxing Day has evolved into a major shopping event, similar to “Black Friday” in the US, with significant sales and discounts.

This commercialised aspect draws huge crowds to stores, and online.

Bargain hunting

The holiday has been embraced and adapted in various countries. It started with shoppers swarming stores across New Zealand on Thursday, diving headfirst into one of the busiest shopping days of the year.

Mall madness

Kiwi media reported that at Lower Hutt’s Queensgate shopping mall, it was a sea of eager bargain hunters. Clothes, make-up, and jewelry flew off shelves faster than Santa’s sleigh on Christmas Eve. 

In some stores, it was shoulder-to-shoulder action, with shoppers jostling for the best deals.

Australian shoppers, meanwhile, are expected to spend $1.3 billion, with crowds flocking to malls in search of bargains, as reported by ABC News. 

Similarly, in the UK, The Guardian predicts that shoppers will spend an estimated £3.7 billion ($4.64 billion) during Boxing Day sales.

Boxing Day chill 

It’s not just shoppers taking a break—major retailers like John Lewis and Marks & Spencer are keeping their doors closed on December 26, giving their staff a well-earned festive breather.

But bargain hunters should fear not. While the in-store hustle might be on pause, the online world is buzzing. 

From discounted treasures to hilarious Christmas re-gifts (unwanted presents), the hustle and bustle made for quite the spectacle.

According to The Standard, over 11 million people are expected to log on for those sweet, sweet deals — a 3.6 per cent jump from last year’s digital splurge.

Whether it’s snagging discounted gadgets in your PJs or stacking up on skincare from the couch, it seems the Boxing Day shopping spree is thriving—just with fewer queues and a whole lot more Wi-Fi.

‘Boxing Week’

According to Plus Company, Boxing Day remains a notable event in Canada, with many retailers offering extended sales throughout “Boxing Week”.

The rise of online shopping has also transformed the landscape, allowing consumers to take advantage of deals without braving the cold or crowds. 

This evolution reflects a broader trend towards digital commerce and the influence of global shopping events on Canadian consumer habits.

Deals: What’s hot (and what’s not)

The day is shaping up to be a tale of two trends: beauty and tech reign supreme.

Fashion seems to have taken a backseat, thanks to a surprisingly mild autumn that left fewer shoppers reaching for new coats and sweaters.

While physical stores remain a major draw, the dominance of online shopping is evident. 

It turns out eager shoppers aren’t waiting for December 26 anymore. 

With sales kicking off as early as Christmas Eve, many have already scored deals — mostly online. 

Many shoppers prefer the convenience of browsing deals and making purchases from the comfort of their homes, further driving digital sales growth.

Last year saw a 7.5 per cent jump in Boxing Day sales, fuelled by a 9 per cent surge in online shopping, compared to a modest 2 per cent rise in in-store purchases.

Trends that just keep growing

Health and beauty sales are holding steady and showing no signs of slowing into 2025. 

Social media-fueled trends and the return to office life are keeping demand high for premium skincare, cosmetics, and high-tech beauty gadgets like LED face masks.

These items are flying off virtual shelves faster than you can say “self-care.”

Tech toys have taken over: Gadgets are a big hit this year, from the latest gear to smart home devices, as shoppers treat themselves post-holiday.

Why it matters

Boxing Day is not just a day for discounts but a key driver of retail activity, marking a major economic boost for businesses. Whether online or in-store, it remains a pivotal opportunity for shoppers to capitalise on year-end deals.

The celebration has historical roots and cultural significance that vary across countries, but it generally carries a festive and charitable spirit. 

Origins

Ioriginated in the United Kingdom during the 19th century. It was traditionally a day when employers gave “Christmas boxes” to their servants and employees, containing gifts, bonuses, or leftover food from Christmas Day.

Churches also distributed alms boxes, filled with donations, to the poor on this day.

Saint Stephen's Day

The day coincides with the Feast of Saint Stephen, a Christian martyr known for his acts of charity. This connection reinforced the tradition of giving and helping the less fortunate.

In Victorian England, Boxing Day became an official public holiday, allowing workers and families to relax and enjoy extended celebrations after Christmas.

Sports and entertainment

Boxing Day is also synonymous with sports, especially in countries like the UK, where it features prominent events in football (soccer) and rugby.

Horse racing and cricket matches are also popular, making it a day of both leisure and competition.

Charity and community

The charitable origins of the day persist in many places, with organizations using it as an opportunity to raise funds and support those in need.