Mansory enters real estate with Dubai debut in partnership with Amaal

Dubai: German luxury car customisation firm Mansory has announced its entry into the global real estate sector through a partnership with UAE-based developer Amaal. The collaboration marks Mansory’s first venture into property development and will debut in Dubai.

The move aligns with forecasts positioning Dubai as the world’s leading luxury residential market in 2025, driven by increased demand from international buyers and a strong macroeconomic outlook.

Known for its high-end automotive customisation, Mansory aims to apply its design approach to real estate, with a focus on high-end residential projects. The company, which specialises in bespoke conversions of brands including Rolls-Royce, Lamborghini, and Ferrari, will extend its design ethos to architectural and interior spaces in collaboration with Amaal.

No project details have been disclosed yet, though both companies stated that more information will follow soon.

Kourosh Mansory, Founder and CEO of Mansory, said the partnership represents a brand evolution aligned with Dubai’s position as a global innovation hub. Amaal Chairman Abdulla Lahej described the collaboration as a move to elevate standards in the luxury real estate sector.

The partnership is expected to add to the growing number of luxury lifestyle brands entering Dubai’s property market, as developers seek to cater to high-net-worth individuals seeking exclusive, design-driven residences.