Dubai: The Berlin City Centre, a Dh1.2 billion property development, will be launched in Dubailand on Wednesday.

German Realty Asset Management (GRAM) part of Premier Group of Companies has been responsible for sales and transaction management for Berlin City Centre (BCC) located in Majan also known as downtown of Dubailand.

Scheduled to open in the final quarter of 2010, Berlin City Centre tower offers a living experience, with two buildings - one an office building and the other residential allowing residents to work, shop, and gym without having to step outside.

"This project was designed for a work and live environment and we have many exciting projects planed for the next few years that will serve different types of client needs," said Parham Shariat, director of special projects at GRAM.

"It's important to say that we are simply using the best quality materials in the building of Berlin City Centre. We are not under-pricing or undervaluing... we know exactly where the pricing is going to go," he said, when asked how the company planned to deal with rising construction and labour costs in the UAE. "Does that make us a little more expensive? Yes, but we deliver," he said.

The Premier Group of Companies is a collection of investors from different countries, mainly from Europe, which is financially strong, he added; this will assist with challenges such as these.

Other projects in Dubailand by the Premier Group include the Berlin Business Tower, Berlin Classic, and the Berlin Millennium.

The launch of Berlin City Centre on Wednesday and Thursday provides an opportunity for investors to purchase from the "few floors left", Shariat said.

Towers: Future presence

Berlin City Centre's residential tower would have 22 floors ranging from 10,000 to 16,000 square feet, with varieties of sizes available including studios, one and two bedrooms.

Adjoining the building will be a separate commercial tower offering offices to companies seeking future presence in Dubai.