Bayut launches TruBroker Stories: world’s first social engagement tool on a property portal

Bayut, the UAE’s leading real estate platform, has launched TruBroker Stories, a first-of-its-kind social engagement feature in the world on a property portal, marking a significant step forward in the digitisation of real estate marketing.

This innovative tool allows certified TruBrokers in Dubai to upload 60-second, vertical videos linked to their property listings or projects, offering a more dynamic and immersive way for users to engage with both agents and available inventory.

As social platforms grow increasingly saturated with content, TruBroker Stories brings the power of short-form video into a more relevant space: Bayut’s high-intent, property-seeking audience. By embedding story-driven content directly within Bayut, TruBrokers in Dubai can now have a dedicated channel to highlight listings, demonstrate area knowledge and build their expertise as a broker, all within a high-intent, property-focused ecosystem.

Inspired by the popularity of Stories on mainstream social apps, Bayut has adapted this format to serve a more strategic purpose: connecting property seekers with top-performing agents in their areas of interest. By bringing story-driven content into the property search journey, the feature helps drive engagement while fostering trust and relatability between agents and potential clients.

Not the first portal in just this region, but the first globally to introduce this feature, Bayut continues to demonstrate its technology leadership and AI-driven approach to solving real estate industry challenges. By enabling agents to share 60-second videos linked to their listings, this tool brings listings to life while strengthening the agent’s brand in their area of specialisation.

“Real estate is a people-first business,” says Haider Ali Khan, CEO of Bayut. “With TruBroker Stories, we’re empowering agents to showcase their expertise in a way that’s dynamic, personal and built for today’s relevance-driven digital world on a platform that has the best captive audience to consume said content. It’s a reflection of our commitment to innovation, in order to create real, tangible value for our users and partners.”

The stories appear on agent and agency profiles, as well as in search results, giving TruBrokers maximum exposure and engagement potential. They can be created directly through Bayut’s Profolio platform, with in-app analytics available to help agents track performance through views, clicks and leads.

TruBroker Stories is currently available for TruBrokers in Dubai, with more features and markets to follow as part of Bayut’s ongoing road map of AI-powered enhancements.

With this launch, Bayut reinforces its position as one of the most advanced proptech platforms globally, setting new standards not only for property search experiences but also for agent empowerment and digital storytelling in real estate.

– In association with Bayut