Dubai: New Yorker, the international fashion brand, yesterday said it has brought its fashion label to Dubai. The brand which fashions trendy youthful styles opened its flagship store at Dubai Mall yesterday, setting a new milestone: its 777th store worldwide.

The launch of the New Yorker store was marked with a grand event that fused the latest fashion highlights with thumping live music and wild entertainment.

New Yorker is exclusively distributed in the region by the Saudi Arabia-based fashion retail group Fawaz A. Alhokair and Company.

Covering 1,400 square metres, the New Yorker store in Dubai Mall is driven by the core essence of the brand's trademark style of chic, casual and minimalistic elegance.

The store's architecture and design are truly stunning, appearing almost weightless in fresh and subtle colours and making any shopping trip an absolute delight.

Sporting a medley of styles, New Yorker offers cool eclectic fashions for every occasion. No matter what kind of style — whether trendy casual, sophisticated chic or lovely basic — the New Yorker flagship store in Dubai offers stylish fashion for every occasion.

Speaking at the opening of New Yorker's 777th store, Christian Luneberg, Operation Manager, New Yorker Group, said, "New Yorker is a highly dynamic brand that shares the perfect synergy with Dubai's vivacious personality. The city's vivacity is complimented by an extremely fashion conscious populace who are at the top of the latest international fashion trends. We are delighted to be present in Dubai and open our 777th store here."