Men dominate the world of toys

Dubai: Who buys toys? According to visitor profiles of previous editions of The Big Boys Toys Super Show, men greatly outnumber women as a collective market for toys, establishing the fact that men still dominate the captivating world of toys.

During the 2007 show, 80 per cent of the visitors were male and those in the 18-34 age bracket accounted for nearly half of the footfall.

It turns out that those in the 34-44 age bracket also actively scour around for their favourite toys as they made up more than a fifth of the visitors.

Professionals or office workers made up 22.7 per cent and those employed in trade-related industries accounted for 18.8 per cent.

Apparently, even mangers and directors could not do without their toys as they were a close third at 17.2 per cent.

Students came in fourth at 15.6 per cent.

And what sort of toys do they want to buy? As the choice varies, the organisers have divided the Big Boys Toys showcase into seven speciality zones:

Off-Road - The most recent editions of all-terrain and 4x4 vehicles, dune buggies, quad bikes, and accessories.

Drive - The Maxximus G-Force, the fastest street car in the world, sits as the centrepiece showcase of this zone, which features high-end sports cars and custom vehicles.

Ride - Anything with two wheels that runs on track and road.

Marine - A selection of speedboats, jet boats, cruisers and several other water sports products and equipment.

Wired - The latest in digital entertainment, mobile communications and home theatre systems.

Aviation - How's it like to fly in the comfort of a private jet service? This zone also features hang-gliders, small aircraft and a variety of remote-control aircraft.

Lifestyle - Top-brand watches, clothing, sports goods, nutrition, fitness equipment and other lifestyle products.