Abu Dhabi: The investment firm, Gulf Capital, announced on Monday that it has acquired a controlling stake in Sporter.com, an online retailer of sports and nutrition supplements in the GCC.

Sporter.com’s offering comprises of nutrition brands including Optimum Nutrition, BSN, Muscletech, Cellucor, Dymatize, Quest Bars, and Russian Bear, among others.

According to Gulf Capital, the share of online sales of sports and nutrition products in the GCC stands at 7 per cent of the total market. It is expected to grow to 20 per cent of the total supplements’ sales in the next five years, in line with the levels in the United States.

And globally, the sports nutrition industry is expected to grow to $52.5 billion (Dh192.6 billion) by 2020, from $30 billion in 2013.

Dr Karim El Solh, Chief Executive Officer of Gulf Capital said the strategic investment in Sporter.com is an exciting one for Gulf Capital as it offers our investors exposure to both the rapidly growing digital economy and the booming sports nutrition sector in the GCC.

“Sporter.com has the lion’s share of online sales of nutrition supplements in the GCC and gives us an unparalleled exposure to the booming eCommerce and the health and supplements sectors in the region.”