Ad agency network M+C Saatchi buys Dune | 23

Dubai: The agency network M+C Saatchi Sport & Entertainment division has acquired the marketing and communication consultancy Dune | 23.

Founded in 2023 by Jamie Hosie and Lloyd McMillan, Dune | 23 has more than 40 specialists offering end-to-end marketing solutions, including commercial strategy to activation across social media, PR and influencers.

“The acquisition will mark a significant leap in M+C Saatchi Middle East’s growth journey,” according to a statement. “The integration of Dune | 23 will further strengthen its sport and entertainment offering.”

Dune | 23 clients include Emirates Dubai 7s, Mubadala Abu Dhabi Open, LIWA Festival, SailGP, Zeekr, and Dubai Watch Week.

DUNE | 23 will become the Middle East arm of M+C Saatchi Sport & Entertainment, which has worked with brands such as Barclays, LEGO, Kia and Adidas. NFL, Heineken, Sky, and UEFA.

According to Scott Feasey, CEO of M+C Saatchi Middle East, “By integrating their capabilities and insight into our ecosystem, we’re scaling our ability to lead in one of the world’s most dynamic and fast-growing markets for sport and entertainment.”