Dubai: King Koil, a US-based manufacturer in the premium mattress segment, has unveiled an aggressive strategy to consolidate its leadership position across the region.
The company recently opened its first "Comfort Solutions By King Koil" showroom in the Green Community Mall and is finalising plans to establish similar facilities across the UAE and the GCC. The Green Community Mall outlet provides residents the opportunity to browse through a range of ergonomic bedding solutions and accessories.
"The opening of our latest showroom in the Green Community marks the first stage in the expansion of our range in the UAE," said S. Sundar Rajan, head of the company for the Middle East and India. "By opening similar facilities across the GCC we are keen to take our products as close to the customer as possible."
The Comfort Solutions range is the perfect complement for King Koil's comprehensive portfolio of award-winning mattress products and includes mattress toppers, mattress protectors, speciality pillows, duvets and linen sets. All King Koil products are developed by Dubai Furniture Manufacturing Company (DFMC) at its UAE facility under licence from King Koil Inc. of the US. DFMC has also acquired the licence to manufacture and market Serta branded products in the Middle East.
