Mishal Kanoo, chairman of the Kanoo Group, partnered with Patrick Thelot, founder of French services company Armonia Group, to launch a new joint venture — Armonia Middle East.

The venture aims to address the markets of events, hospitality services, and luxury in the GCC. It specialises in creating events and providing high-end hospitality services to corporates, luxury, and fashion brands.

In a statement, Armonia said the launch comes at a time of “growing need” for service providers in the field of events, hospitality, and luxury.