Dubai: A stellar legacy and extensively remodelled flagship models ensured the Middle East and North Africa (Mena) was the third fastest growing territory worldwide for Land Rover in the 12 months ending in March 2014. Unit volumes were up 39 per cent led by the current generation Range Rover and Range Rover Sport — two of the most enduring automotive marques in these markets.
In fact, the Mena territory provided great going for the sister brand, Jaguar. “Our performance in Mena is a phenomenal achievement, and one which firmly places us in the top five markets for Jaguar Land Rover globally,” said Bruce Robertson, regional managing director. (Individual break-up of the volumes have not been provided.)
Introduced in 2013, sales of the Range Rover Sport were up by 40 per cent, while those of Range Rover hit the trip-digit territory with 119 per cent year-on-year. Demand continues to outstrip supply, “which has led to longer waiting lists for new vehicle orders”, the company reported in a statement. “Land Rover now significantly outsells all European, premium SUV manufacturers in the region”.
Among the Jaguar line-up, the XJ sales were up 21 per cent between April 2013 to March 2014. Jaguar saw the highest monthly sales last month, up 40 per cent over March 2013. Gains were also boosted by the introduction of the F-Type convertible, while orders for upcoming F-Type Coupe “already exceeding expectations”.
