Jaguar Land Rover has rolled out a financial services programme at its dealer network in the region. Partnering financial institutions, it will offer specialised auto financing packages — conventional and Sharia-based — for both new and pre-owned models.

The programme will allow customers to trade-in their existing vehicle, select a new one and arrange the finance deal that best suits them. “The move to launch a branded Financial Services Programme comes as part of our expansion plans in Mena [Middle East and North Africa],” said Bruce Robertson, regional Managing Director.

It is already active in Qatar with AlFardan Premier Motors, and launches are due at Mohamed Yousuf Naghi Motors in Saudi Arabia, Al Zayani in Kuwait and Euro Motors in Bahrain this month, followed by other markets over the coming months.

“We are working closely with a number of regional banks to support the initiative across our dealer network,” said Nigel Staniland, Financial Services Manager for JLR.

The manufacturer plans to have 64 dealerships across 18 regional markets by 2017-18. Based on retail volumes, the Mena region currently ranks as the fifth top market for both Jaguar and Land Rover globally.