Inside Bvlgari’s Abu Dhabi island resort: Gold facade and Priyanka Chopra glamour

Jean-Christophe Babin, CEO of Bvlgari, tells us about their new Abu Dhabi island resort

Last updated:
Manjusha Radhakrishnan, Entertainment Editor
6 MIN READ

Priyanka Chopra wearing Bvlgari’s iconic Serpenti necklace is a modern emblem of the brand’s bold, luxurious identity. Now, Bvlgari is taking that same spirit and applying it to hospitality — with a new ultra-luxury resort and private mansions project in Abu Dhabi.

Set to open in 2030 on a secluded, horseshoe-shaped island just off the Corniche, the Bvlgari Resort & Mansions Abu Dhabi is designed for those who crave exclusivity, elegance, and seclusion.

“This won’t just be a resort — it’ll be a monument,” Bvlgari CEO Jean-Christophe Babin tells Gulf News. “And if I were a celebrity, this is where I’d go.”

In this exclusive interview, Babin walks us through the scale of the project — 90 private mansions, 30 villas, 60 suites, and a vision that blends Italian grandeur with Emirati heritage. From gold-and-glass architecture to why Saudi Arabia might be next, here’s everything you need to know.

You’ve just unveiled the Bvlgari Resort & Mansions project in Abu Dhabi — tell us more about this big reveal and what makes it so special

It’s what I would call the pinnacle of ultra-hospitality. Together with Eagle Hills, we’re developing the Bvlgari Resort & Mansions on a natural, horseshoe-shaped private island just a few hundred metres from the Presidential Palace and the Corniche. It’s an incredibly pristine setting — but what makes it unique is its proximity to the city. You’ll be immersed in nature, surrounded by the sea, yet just minutes from downtown Abu Dhabi. It’s a true retreat — intimate, exclusive, and connected. We’re blending privacy and accessibility in a way that’s very rare.

It’s set to open in 2030 — that’s quite ambitious.

Yes, but it’s a major project. The island is natural, so we need to create some transformation — channels to improve seawater flow, sustainable infrastructure, electricity, and water — before we even start construction. We want the environment to thrive. The idea is to make it fully functional and preserve the natural beauty while adding luxury hospitality at the highest level.

When we think of Bvlgari, we think of Priyanka Chopra in Serpenti jewels. Are you selling that same dream in hotel form?

Whether it’s a necklace on Priyanka Chopra at Taormina, Italy, or a villa in Abu Dhabi, we want to create moments you’ll never forget. Our brand is about crafting emotions and memories that stay with you forever. This resort will offer a full experience — incredible villas, restaurants, spa, diving, privacy — a destination where you’ll never need to leave the island.

Let’s talk numbers — what will the resort and residences include?

The resort will have 60 suites and rooms in the main building, and 30 beachside villas, each with private pools. There will be a standout five-bedroom, 1,200 sqm Bvlgari Villa, set in its own park with a private beach and a 20-meter pool. On the residential side, there will be 90 private mansions — some as large as 2,500 sqm, some with private docks for 25-meter yachts, others overlooking quiet inner coves. And of course, all of this will be done in signature Bvlgari style, blending volume, elegance, and Italian craftsmanship.

This sounds like a celebrity’s dream. Was that the intention?

If I were a celebrity, this is where I’d want to go. Privacy is at the heart of the concept. The hotel and mansions are fully private — only accessible to guests or owners. Even the Yacht Club, which will offer beach access and dining to a select membership, is completely separated from the resort’s private areas. Celebrities and high-profile guests are looking for intimacy. This resort guarantees that, while still being minutes from the city.

What inspired the architectural vision?

The resort is being designed by Antonio Citterio and Patricia Viel, who’ve designed all our hotels. The concept is “glass and gold rising from the sand” — an architectural tribute to both Roman opulence and the craftsmanship of Abu Dhabi. It’s unique. Unlike our Dubai property, this one uses different materials to reflect the local culture. The landscape, designed by LAND SRL, will be a living experience — dunes, gardens, and crafted forms inspired by both Arabian and Italian design traditions.

The UAE is rightfully and proudly big on superlatives — the tallest, the biggest. How does this project compete?

This will be low-rise, but everything is monumental in its own way. The villas and mansions are not only spacious but designed with soaring ceilings and powerful volumes — like Roman temples. It’s not just surface area that makes them extraordinary; it’s the feeling you get from the space and design. These will be among the largest villas we’ve ever built for a resort, with direct beach access and private pools.

Bvlgari’s not the only fashion house entering hospitality. What sets you apart?

We’re not here to do one or two hotels. We now have nine operating properties and four under construction — in the Maldives, Bahamas, Miami, and Bodrum. Abu Dhabi will be the fifth, taking us to 14 by 2030. Our average is just 90 keys per location, which is intentional. The new resort mirrors that — 60 suites and 30 villas. This smaller scale allows us to really connect with guests, understand their preferences, and anticipate their needs.

So it’s not just luxury — it’s personal?

Exactly. Italian hospitality is about sharing — your home, your meals, your time. That intimacy can’t be replicated by training videos or PowerPoints. Many of our staff are Italian, or trained by Italians, and that culture is passed on.

Is Saudi Arabia on your radar for the future?

Long-term, Saudi Arabia is a no-brainer. It has an amazing coastline along the Red Sea — still pristine, still protected. But it’s early days. We’re watching how the infrastructure and connectivity evolve. Right now, most flights go through Riyadh. In four or five years, we’ll have a clearer idea. We’re not in a rush — if and when we move into Saudi Arabia, we want to do it at the highest standard.

You mentioned using gold in the design. That’s something residents here love — even in their homes.

Yes, and we wanted the façade to reflect that cultural taste. Combining gold with glass creates something very contemporary, but still opulent — very much in line with what people in this region appreciate. It's elegant, not flashy. This project will be different from our Dubai property and deeply connected to Abu Dhabi's identity.

Last question — what does this project represent for you personally?

It’s not just another hotel. This is going to be a landmark — a monument that reflects everything Bvlgari stands for: timeless design, bold architecture, ultimate privacy, and a deep sense of place. When we open in 2030, this won’t just be a destination — it’ll be a global statement.

Manjusha Radhakrishnan
Manjusha RadhakrishnanEntertainment Editor
Manjusha Radhakrishnan has been slaying entertainment news and celebrity interviews in Dubai for 18 years—and she’s just getting started. As Entertainment Editor, she covers Bollywood movie reviews, Hollywood scoops, Pakistani dramas, and world cinema. Red carpets? She’s walked them all—Europe, North America, Macau—covering IIFA (Bollywood Oscars) and Zee Cine Awards like a pro. She’s been on CNN with Becky Anderson dropping Bollywood truth bombs like Salman Khan Black Buck hunting conviction and hosted panels with directors like Bollywood’s Kabir Khan and Indian cricketer Harbhajan Singh. She has also covered film festivals around the globe. Oh, and did we mention she landed the cover of Xpedition Magazine as one of the UAE’s 50 most influential icons? She was also the resident Bollywood guru on Dubai TV’s Insider Arabia and Saudi TV, where she dishes out the latest scoop and celebrity news. Her interview roster reads like a dream guest list—Priyanka Chopra Jonas, Shah Rukh Khan, Robbie Williams, Sean Penn, Deepika Padukone, Alia Bhatt, Joaquin Phoenix, and Morgan Freeman. From breaking celeb news to making stars spill secrets, Manjusha doesn’t just cover entertainment—she owns it while looking like a star herself.

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