Giving off that welcoming feel

Dubai: A future Lincoln owner will surely get the welcoming feel.

In its Continental concept model — to be on show at the Dubai International Motor Show — an illuminated welcome-mat will do that, as well the fade-on/fade-off ambient lighting system. “We’re confident that style, technology and brand experience will be a much larger reason to shop than (the) purchase price,” said Kumar Galhotra, who took over as President mid-2104.

“The Continental concept also features materials that you’d only find on things like designer handbags and even luxury yachts.

“The Continental concept previews what we call ‘quiet luxury’, a unique approach to distinguishing the brand. Quiet luxury is defined by a culmination of elegance and serenity while being effortlessly powerful for the driver. It’s not just about aesthetics but also functionality.”