Dubai: etisalat on Saturday announced the launch of a new Weyak MMS software application on Facebook Platform. The application allows etisalat customers to upload photos to their Facebook profiles using, multimedia messaging service (MMS), which is a first for the region.

To send the photo, users need to do is to send an MMS to from their mobile phones.

To start using this new service, the customers have to add Weyak application to their page on Facebook by visiting the URL They should then enter their mobile phone number in order to receive a verification token. The application will then appear on the Facebook homepage.

"Facebook is one of the most popular websites in cyberspace with a large number of users who frequent it in the UAE. This is why we have developed this application to create a service, which helps our customers to make the most of their Facebook profiles. By using the Weyak MMS for the Facebook Platform, everyone in the UAE can now keep their friends and family updated at all times with what they are doing or how they are feeling," said Khalifa Al Shamsi, acting chief marketing officer at etisalat.

Broadcast forum

Meanwhile, etisalat and the organisers of the Arab Broadcast Forum yesterday announced that this year's conference can be viewed for the first time on mobile phones, using etisalat's Mobile TV service.

Any etisalat customer with a 3G or 3.5G enabled mobile phone can subscribe to its mobile TV service by sending an SMS to 1010 with the message "r mtv", and then tune into the conference by selecting Abu Dhabi TV from the menu of options.

Ahmad Bin Ali, vice president for corporate communications at etisalat said: "The UAE today is the most connected nation in the Middle East, with the highest penetration of mobile, internet and 3G subscribers. This creates an environment that encourages the dynamic creation of rich content. Technology is opening opportunities for anyone to participate in the reporting of news, for example, and a growing pool of citizen journalists is emerging in the UAE as it is in the rest of the world."

The Arab Broadcast Forum is taking place at the Emirates Palace in Abu Dhabi today and tomorrow. It will bring together the leading thinkers in the broadcast industry to discuss topics such as 'The Arab League Media Charter' and the continuing growth of "citizen journalists" and their increasing contribution to news content.

The entire conference will be broadcast live on Abu Dhabi TV, which is the official host broadcaster for the conference, and also one of the channels offered across etisalat's Mobile TV service.