Enoc Lubricants plans Asia Pacific expansion

Dubai: Enoc Lubricants, a subsidiary of Emirates National Oil Company (Enoc), is charting rapid expansion in the Asia Pacific region, the company said.

The company has launched a marketing expansion plan and sales drive in the Philippines aimed at increasing the market share of its high grade specialist lubricants range up by 15 per cent in the coming year.

"Enoc has been focusing much attention on developing strong growth markets in the international frontier, including the Asia Pacific.

"It is our vision to be the reliable energy partner of choice across all our diverse business sectors, and we always aim to meet international standards," said Saeed Abdullah Khouri, chief executive of Enoc Group.

With the current lubes market in the Philippines estimated at 300 million litres per year, Enoc Lubricants is expanding its reach in all market segments from marine and manufacturing, to agriculture, industrial, transportation, construction, as well as high street sales.

Enoc Lubricants has developed a distinct presence across the Asia Pacific - including Indonesia, Malaysia, the Philippines, China, Brunei, Singapore and New Zealand, with expansion plans for Vietnam, Thailand and Taiwan in 2008.

Singapore is currently one of Enoc's fastest growing markets for the Protec Xtreme, a fully synthetic top-tier product.

The company's latest grade of lubes includes the Protec X-treme 5W/40 API SM and the to-be-released Protec 4T Premium 20W/50 API SL.