Eidyat Dubai generates Dh200m in sales
Record participation by 17 malls leads to success of campaign with 38 shoppers winning cash prizes
Dubai : The Eidyat Dubai campaign organised by the Dubai Events and Promotions Establishment in coordination with the Dubai Shopping Malls Group for the ‘Eid in Dubai' celebration, raked in retail sales of Dh200 million in just 15 days, signalling a successful festive period for the city's retailers and shopping malls.
Held in 17 malls under the aegis of the Dubai Shopping Malls Group, the Eidyat Dubai campaign concluded on December 2 with a raffle awarding 38 winners with spectacular cash prizes.
Niamh Brosnan, an Irish national living in Dubai, won the mega prize of Dh380,000. Her number was picked from among thousands of coupons in the draw held at Dubai Festival City and telecast live on Dubai TV. In addition, 37 lucky shoppers also walked away with ‘Eidiya' in multiples of 38, ranging from Dh38, Dh380, Dh3,800 and Dh38,000.
Taken completely by surprise on being informed that she was a winner, Brosnan said the fact that she had won had not yet sunk in. "I'm still finding it hard to accept that I actually won Dh380,000. At first I brushed aside the call as a prank but when the caller confirmed my coupon number, I felt a bit dizzy. Dh380,000 is an amazing amount of money to win and I owe it to my shopping trip in Mercato."
A similar story was narrated by seven-year-old Jordanian, Nancy Omran. The young winner had won her family Dh38,000 and Nancy wanted to know what her father would buy her as a gift. Her father sounded excited with his unexpected windfall. He pointed out that this was the first time they had won a raffle prize, although they always made it a point to shop during festival promotions.
He had received six coupons when he bought Dh1,300 worth of goods at IKEA in Dubai Festival City, and had entered the names of all his family members, but it was little Nancy, the third of his four children, who walked away with the prize. He planned to buy laptops and other gifts for the family members and also said the money would enable them to plan a second trip to the family home in Jordan.
