The 17th edition of the Dubai Shopping Festival got under way on Thursday with the longest ever fireworks display in its history. The display set to music illuminated the night sky from Dubai Creek, going past Business Bay and right up to the Shindagha area. About 40,000 fireworks went off within five minutes and stretched six kilometres. Image Credit: Ahmed Ramzan/Gulf News

Dubai: Spectators watched on in awe as the five minute musical fireworks display was launched across Dubai Creek, the longest display of fireworks in the history of DSF. 

The fireworks were synchronized with the emotive theme song of DSF; Dubai Danat ul Dunia, Dubai the Pearl of the World. 

“We are very proud of maintaining an amazing record of success. We started our first edition with around 1 million visitors who spent 2.5 billion dirhams, while the 2011 DSF attracted around 4 million visitors who spent more than 15 billion dirhams. What a glorious journey. A journey that has positioned Dubai as a leading shopping hub in the region, and branded DSF as one of the best shopping experiences in the world,” said Laila Suhail, CEO of Dubai Events and Promotions Establishment at the event.

Festive goers gathered around the newly opened Dubai Promenade at Dubai Festival City to enjoy the launch of the Dubai Shopping Festival. The backdrop was a festive atmosphere with street entertainers and musicians. 

From Friday onwards, promotions and sales will be available at the participating retail outlets