Shookra Clinics debut a new era of regenerative aesthetics powered by AI

The wellness industry in the Middle East just received a futuristic upgrade. Shookra Clinics, a next-generation regenerative aesthetics and longevity center, has officially opened in Dubai — bringing together the worlds of medical diagnostics, biotechnology, and aesthetics under one seamless, luxury experience.

Positioned at the intersection of healthtech, beauty, and preventative care, Shookra introduces a first-of-its-kind clinical model that promises more than just results — it offers a full biological transformation.

“Shookra is not a menu of treatments,” says Dr Bushra Mir, Medical Director. “It’s a curated, scientific protocol that begins with data and ends in true regeneration.”

At the core of Shookra’s offering is a four-stage proprietary protocol designed to optimize beauty and wellness at the cellular level. It begins with comprehensive diagnostic testing — including biological age analysis, hormone mapping, DNA and genetic profiling, AI-powered skin and scalp assessments, and full body composition scans.

Once this data-rich foundation is built, patients move into phase two: a bespoke regenerative treatment plan using a combination of stem cell infusions, exosomes, Sculptra, PRP, mesotherapy, and advanced energy-based devices like Morpheus8 and fractional lasers.

The process doesn’t stop there. Ongoing AI monitoring, regular check-ins, and progress dashboards allow doctors to track improvements across skin, body, and hair — creating a living, evolving treatment plan that adapts to each individual’s biology over time.

Finally, patients receive a tailor-made skincare and supplement regime, formulated based on their results and designed to maintain and enhance outcomes at home.

Operating on a membership-based model, Shookra offers clients privacy, exclusivity, and medical continuity. Each member is paired with a dedicated concierge team, including a supervising doctor and lifestyle advisor. Whether the goal is facial rejuvenation, hair regrowth, energy restoration, or full body contouring, members receive long-term, data-anchored care — not one-off treatments.

This unique blend of high-tech tools and high-touch service is where Shookra finds its edge.

The clinic’s strategy is rooted in repeat engagement, measurable results, and ultra-personalized service — a combination that has attracted early backing from private investment firm Terra-Invest and generated interest from expansion markets like Saudi Arabia and Singapore.

“The global beauty and wellness industry is shifting from reactive to preventative,” says Dr Mir. “Shookra was built with that transition in mind — where diagnostics, cellular science, and customisation drive everything.”

The opening of Shookra signals a broader movement within the GCC’s wellness and healthcare ecosystem — one that blends the luxury sensibilities of the region with the latest in biotechnology and predictive medicine.

Dubai’s positioning as a hub for medical tourism and innovation makes it the perfect launchpad for Shookra’s ambitions. The clinic’s name — derived from shukr, the Arabic word for gratitude, and shukra, the Sanskrit term for Venus, the goddess of beauty — reflects its multicultural DNA and philosophical depth.

As the brand looks ahead, plans are underway to integrate AI wellness platforms, launch a proprietary skincare and supplement range derived from real-time client data, and expand to new territories — all while maintaining its core focus on bespoke, regenerative transformation.

“We’re not building another beauty clinic,” Dr Mir affirms. “We’re building the operating system for aging well — personalised, predictive, and profoundly effective.”