In a strategic move to promote accessibility and inclusion for people of determination across the UAE business sector, Seed Group has announced the onboarding of a new partner: Purple Group. Established in London, UK, Purple Group is a leading organization that actively seeks to address the employment needs and business opportunities available for people of determination. With this collaboration, the UAE and the MENA corporate world are set to witness a more inclusive and engaged business environment for innovative employees with lived experiences of disability, according to a media release.
Purple Group is a global, market-leading, multi-disciplinary organization that focuses on bridging the gap between people with disabilities and world-renowned corporations. The company aims to highlight the fresh perspectives of individuals with disabilities in the workplace and consumer market, which could contribute to the development of new and improved products and services. Purple Group’s services include direct payment support, employment advisory, and consulting — all aimed at enhancing the choice, control, and independence of people with disabilities.
Expressing his enthusiasm for the newly formed alliance, Hisham Al Gurg, CEO of Seed Group, remarked, “Purple Group has a suite of use cases for its untapped, albeit fiercely loyal, market. They also have an excellent goal of changing the narrative around people of determination from a disadvantage to one about potential and value. We are eager to empower them to facilitate such a vision and expand their business offerings to an equally robust audience in the region.”
Tammy Jones, CEO of Purple Group, shared her enthusiasm about the partnership with Seed Group, a company of The Private Office of Sheikh Saeed Bin Ahmed Al Maktoum, stating, “There are 1.3 billion people of determination in the world — that’s 17% of the global population. The inclusion of people of determination and accessibility are increasingly becoming non-negotiable for staff, customers, and investors, yet the vast majority of businesses don’t have a strategy to achieve this. Our partnership will support UAE businesses, improve the experiences of people of determination as employees and customers, and access the global $13 trillion disability market — offering a win-win scenario for both businesses and people of determination.”
Over the past 20 years, Seed Group has facilitated smooth market positioning for innovative companies worldwide in the MENA region. The corporate entity leverages its extensive expertise and royal backing to foster cultural integration and connection between new partners and industry leaders from the public and private sectors. Given Purple Group’s strong dedication to tech-driven innovation and inclusivity, it is clear that the UK-based company is an excellent fit within Seed Group’s ecosystem of innovative partners, sharing the same fundamental values and vision.
Purple Group is expected to demonstrate its capability in creating a more adaptable corporate environment across multiple sectors through its collaboration with Seed Group. Moreover, this alliance will allow people of determination to effortlessly utilize new technologies, leading to concrete advancements and adding significant value to the UAE and the broader MENA region’s socio-economic landscape.
