Dubai: Onesto Home, a leading retailer of high-quality Turkish furniture, has reported a remarkable 125% increase in year-over-year online sales in Dubai, a media release said. This significant growth is driven by enhanced website functionality, targeted digital marketing campaigns, and an expanded product line, it further added. Onesto Home also has a showroom in Dubai.
Growing demand
According to the media release, Onesto Home entered the UAE market in 2021 and has quickly established itself as a preferred choice for consumers seeking unique and modern Turkish furniture. The brand's success can be attributed to its exceptional craftsmanship, innovative and unique designs, and use of high-quality materials, which have distinguished it from other retailers in the region, the company says.
According to them, Dubai's growth as a tourism destination and its strong credential as a financial centre has driven significant residential and commercial real estate developments since the 1990s, creating a strong demand for furnishings.
The UAE home furniture market is dynamic and expanding, supported by rising disposable incomes, population growth, and an expanding expatriate community. This growth highlights the increasing need for high-quality furniture to meet the demands of new developments, the media release said.
Meeting customer needs
Ilknur Fergana, Co-Founder of Onesto Home, emphasised her company’s commitment to customer satisfaction and market leadership and said, “Our impressive growth in the Dubai market highlights our ability to meet the diverse needs of our customers. We continually innovate to ensure our product lines stay fresh and relevant, and our plans to introduce new styles and materials will further enhance our customers' shopping experience.”
Onesto Home aims to strengthen its presence in the UAE market by expanding its product range to include more environmentally sustainable, natural, and recyclable furniture options, the company said. By providing continuous training and development opportunities for their team to enhance their skills and knowledge and fostering a positive work environment that prioritizes the well-being and growth of their employees Onesto will continue to set itself apart from other brands in Dubai’s very competitive market.
Ilknur Fergana said that one key to this will be leveraging proprietary data and technology by utilizing data analytics to gain deeper insights into market trends and customer behaviour. “I firmly believe that enabling more informed decision-making through implementing AI and IT technology for inventory management, demand forecasting, and personalized marketing campaigns will position us to build on our current success for the next decade and beyond,” she stated.
Strong presence
Onesto Home offers an exclusive collection of living room furniture including coffee tables, TV units, nesting tables, chairs, bars, bar stools, sofas, console tables, cabinets, and wall units, along with home décor accessories to suit every budget and taste.
“Our brand has grown from a small retailer and manufacturer to a leading supplier of high-quality Turkish-made furniture. We have expanded our product range to include a wide range of living room furniture and home decor accessories. Our facilities and business size have grown, and our production capacity has increased, allowing us to serve a wider customer base. With our strong presence in the UAE market, we continue to innovate and meet our customers' needs by providing exceptional quality and service,” she said.
