Dubai: Index Exchange, one of the UAE’s leading money exchange and payment service providers with more than 48 years of operations, has unveiled the third season of its popular ‘Shan E Ramadan’ campaign.
This year’s campaign ‘Shan E Ramadan – Abki Baar... Aapki Sarkaar!’ gives power to the customers to pick their reward of choice, ranging from half a kilogram of gold, Dh 50,000 cash, a sedan car, or even a dream home back home, the company said in a media release.
The brand also announced the first and second winners of the season, Nesar Alam Ansari and Zahid Ali Hussain, who won gold and a sedan car for this year’s campaign.
The third season of the ‘Shan E Ramadan’ campaign was launched on March 6, 2024, and will run until April 9, 2024. As part of the promotional campaign, customers who send money through any branch of Index Exchange will have the power to choose and win exciting prizes through the weekly draws. There will be a total of five draws every Wednesday of the week. Nesar Alam Ansari from India became the first gold winner of the season on March 13, 2024, and Zahid Ali Hussain from Pakistan won the sedan car on March 20, 2024, after making a transaction from the Index Exchange branches.
Mir K Rasool, Chief Business Officer of Index Exchange, welcomed the news, saying, “The third season of our ‘Shan E Ramadan’ campaign has begun, and we would like to congratulate Nesar Alam Ansari and Zahid Ali Hussain for winning the mega prizes. Every year we look for new, innovative ways to support customers in the UAE, and this year we are giving them the power to make their own fortune. By giving customers the power to pick and choose their wishes, we hope to convey our gratitude and admiration towards our trusted clientele in the United Arab Emirates and reinforce the concept that the 'Customer is the King'. We hope that the newest season will receive the same enthusiastic response as our previous seasons. We now have our first two winners, and three more winners are yet to be announced until the end of the campaign. Winning these mega prizes means a lot to an expat, and we look forward to seeing some more happy faces whose lives we will be able to change for the better this season of Shan E Ramadan."
“The ‘Shan E Ramadan’ campaign is now in its 3rd season, and we are proud to reward our customers in this new edition as well. The initiative is indicative of Index Exchange’s enthusiasm and commitment to adding value to the lives of its customers. Our goal with this campaign is to reward our clients for their trust in Index Exchange, which we will continue to nurture. I also take this opportunity to congratulate Nesar Alam Ansari and Zahid Ali Hussain for being the winners of the last two draws of this season and express my sincere gratitude for their confidence in our services,” Syed Abdus Salam, Chief Operating Officer of Index Exchange, said.
The positive reception of the campaign further strengthens Index Exchange's commitment to providing patrons with improved customer experiences. Through these initiatives, Index Exchange seeks to further its goal of offering consumers a comprehensive suite of financial services and empowering them with value-added programs, the company said.
