Armed with Algonomy’s personalization suite, retailers in the MEA region, including Egypt’s high-end food retailer Gourmet Egypt are offering a more connected and personalized shopping experience to their customers.
In its latest partnership with Gourmet Egypt, Egypt’s premier high-end food retailer, Algonomy is deploying the personalization suite to help the high-end food retailer deliver a more connected and personalized shopping experience for Gourmet Egypt's customers across various touchpoints and digital buying journeys.
Algonomy’s platform helps businesses unify identities and leverage AI to personalize engagement across customer journeys at every touchpoint or channel. It captures zero-party data such as favorites, likes, survey data through the client’s mobile app, commerce site, and other systems in addition to first, second and third-party data. This helps Gourmet capture data in real-time to enrich its unified customer profile and get a 360-degree view which is then leveraged to hyper-personalize customer experience and make it contextually relevant. Algonomy, a real-time Algorithmic Customer Engagement Platform, helps marketing, digital commerce, and merchandising teams drive business outcomes of improved CTRs, conversions, AOV, frequency and CLTV.
A franchise of a large QSR restaurant chain that caters to over 50 million orders relied on manual analytics to make decisions on campaigns and customer engagement resulting in generic, ineffective campaigns. They leveraged Algonomy’s Customer Data Platform to get a single view of customers across digital channels and stores and Algonomy Campaign to drive omnichannel journey-based engagement. This empowered the marketing team with deep customer insights to drive individualized cross and upsell recommendations resulting in 8% uptick in overall sales. Similarly, a lifestyle holding company in the Middle East operating over 150 hypermarkets and supermarkets in 30+ countries and serving over 200,000 customers a day was looking to enhance digital revenues across commerce site and mobile app. Algonomy helped the company improve CTRs by 6%, AOV by 4% through its omnichannel Personalization suite. The platform helped the fashion company’s customers build their basket faster with AI-driven advanced merchandising, get relevant search results and get personalized complete-the-recipe recommendations.
Algonomy’s Personalization Suite uses several interesting and innovative ways to personalize customer experiences. One of them is weather-based recommendations on the website or app. For example, on rainy days, the personalization engine pushes fresh soups and in summer, it recommends fresh juices to customers. The suite even has a feature where retailers can make specific time of the day-based offers to customers like breakfast offers or lunch promotions. Another interesting feature is tailoring recommendations to customers based on their location. The retailer can make suggestions that the customer’s favorite brand of cereal is available at an outlet close by.
The Gourmet Egypt-Algonomy winning combo
Algonomy’s platform helps Gourmet Egypt personalize customer experience by individualizing the shopping experience. Based on customer affinities and purchase history, the home page will show products that the customer regularly purchases or has affinities for. It’ll surface relevant search results as the customer is typing the product or brand name by considering customer preferences. Emails will no longer have generic content but new products introductions and offers on products that are relevant to each individual customer.
“Our mission is to help our customers enjoy lovingly made food and ingredients that enhance their lives. We strive to constantly meet and exceed customer expectations,” says Hatem Moghazi, Chief Technology Officer at Gourmet Egypt “We are very excited to work with Algonomy as they help us meet and exceed these goals. With the Algonomy Personalization Suite, we’re able to deliver individualized experiences that enrich customer journeys, increase engagement, and encourage our customers to keep coming back for more.”
“Our platform captures and analyses customer preferences, affinities and behaviour in real-time enabling the client to engage with their customers in a contextually relevant way, an experience that they’d come back for,” explains Amit Agarwal, SVP Business Development APAC & MEA at Algonomy.
“Any data that can provide actionable insights for enabling personalized omnichannel experiences is relevant. This includes views, clicks, likes, add to carts, visits and opens,” he adds.
Algonomy’s Suite empowers Gourmet Egypt to leverage its other components like Recommend, Engage, Find, and Discover to implement end-to-end personalization for their customers. This means that their customers now get hyper-personalized product recommendations, content, search experience, and category listings on the Gourmet Egypt website, mobile app, and email interactions in both English and Arabic.
“We offer personalization across product recommendations, content, search, and social proof messaging. Our clients have seen exponential growth in visit frequency, basket size and conversion rates from personalizing across touchpoints in a short time after implementation of our suite," says Amit Agarwal, SVP Business Development, APAC & MEA at Algonomy.
