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According to the latest news, Chery is about to enter the UAE market with its new products TIGGO 7 PRO MAX and TIGGO 8 PRO MAX. TIGGO series products are the global best-selling star models of Chery, among which MAX series shows Chery's latest technology configuration as a flagship.

Chery has adhered to the development concept of "Establishing the Enterprise Based on Technology" since its establishment, and invested 5%-7% of its annual sales revenue in independent research and development. However, the accumulation of more than 20 years has enabled Chery to form a relatively complete product R&D system from the development of complete vehicles, powertrain and key components to trial production and test. Relying on technological innovation, Chery has not only made breakthroughs in core technologies such as turbocharged gasoline direct injection (TGDI) technology, continuously variable transmission (CVT) technology, new energy and intelligent technology, but also successfully developed a new generation of ADAS system in intelligent technology, promoting the technical upgrading of the whole series of products.

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The new generation of ADAS system of Chery has more than ten intelligent driving assistance functions, including autonomous emergency brake (AEB), adaptive cruise control (ACC), lane departure warning (LDW), and integrated cruise assist (ICA), which comprehensively improve the safety and comfort of both driving and riding.

The launch of two major products, TIGGO 7 PRO MAX and TIGGO 8 PRO MAX, marks that Chery will fully initiate the UAE market strategy and devote more products to offering more choices to the travel of users in the UAE.