Dubai: The next decade will see “a Cambrian explosion of ideas powered by AI” transforming the creative landscape, predicts Daniel Hulme, Global Chief AI Officer at WPP and CEO of Satalia
Speaking at the 27th Annual Offsite of BPG (Bates PanGulf, part of WPP), Hulme believes the intended applications of AI technologies will similarly supercharge products and technologies used across ideation and development. He defines AI as “goal-directed adaptive behaviour” with immense potential for AI systems to be a force for good, adding value, efficiency and creativity to the MarComms industry.
“We are thrilled to embark on the path of considering AI through the lens of application and sparking further innovation in our services,” said Avi Bhojani, Group CEO, BPG. “From task automation and content generation to better decision making and extracting complex insights from data, there are many ways that AI is transforming our business and industry.”
“As first movers in this exciting realm, Team BPG is bringing home these advantages to our clients,” he added.
BPG’s Cx focus was the theme of this year’s offsite, named BPG X, hosted at JA The Beach resort in Dubai.
“In our busy world, we lead fairly blinkered lives, now amplified with virtual meetings and hybrid work,” said Suneesh Menon, Director Projects, BPG. “BPG’s Annual Offsites foster team-wide interactions, build lasting friendships, and augment skillsets.”
The 2023 edition of the agency-wide event featured panel discussions, networking, team-building, and an in-house AI-powered MarCom competition, won by team AIXI. The event was attended by BPG teams from various locations.
“Studies have shown that white space – unstructured, informal time – can play an important role in igniting creativity and nurturing great ideas,” said Souheil Arabi, Group Chief Operating Officer, BPG and CEO, BPG Kuwait. “BPG’s incredible growth numbers this year testify to the power of creativity, with several high-profile strategic wins for our specialist MarCom services in UAE, Kuwait, Saudi Arabia and Oman.”
“We can’t wait to put our AI learnings into practice as we prepare for 2024,” said Darius LaBelle, President, BPG UAE.
