Al Adil, UAE’s leading name for Indian spices and masalas added a wide range of special items to enhance the variety for this year’s Makar Sankranti celebrations.
Dr. Dhananjay (Jay) Datar, Chairman and Managing Director Al Adil Trading Co LLC, said that for the multitude of diasporic Indian families who celebrate the festival of Makar Sankranti away from their home, Al Adil’s range of products provide the ideal way to celebrate. “We have lined up a wide range of products right from white till to Manjha in addition to a wholesome range of food items that are available only at Adil stores. This will enable Indians to relive their traditions away from home. We have more than 5,000 products specially lined up to provide a wholesome Makar Sankranti experience this year. The product lineup includes white till, brown till (desi till), sweet parasadi, chikki gud, shahi gajak, till laddu, till sesame chikki, kholapuri jiggery, peanut laddu, groundnut chocolate chikki, peanut, organic jiggery, gud ki rewadi, sweet rewadi, chikki gud, Maharashtrian gud, makta snakaranti, patang, phirki (manjha) in addition to many other food items."
According to Hrishikesh Datar and Rohit Datar, Directors, Al Adil Group, Sankaranti is the time to relive childhood memories and let the kite soar high in the sky. “This is a time of fun, gaiety and celebrations. At Al Adil we have sourced products from different parts of India to provide a wholesome Sankaranti experience. This represents a period of abundance, peace, affluence and happiness,” they said.
“Sankaranti is one of the most important festivals for Indians. The festival marks the end of the winter season and is the beginning of the harvest season. Hence the festival has great significance in Indian culture and tradition. The diaspora living in the Gulf, want to celebrate the festival with the same fervor and gaiety that they experience in their hometown. As a leading provider of Indian foodstuff, we have taken all necessary steps to ensure that our Indian brethern do not miss out on the festivities. Our entire range is well set to meet the varied budget requirements while adding value,” said Dr. Datar.
“Over the years we have noticed that there is a substantial demand for specific Makar Sankranti products. We have made it a point to stock all related products. The important thing is most of these special products are available only at Al Adil stores,” he pointed out.