Apparel Group expands Canadian lingerie brand La Vie en Rose in Mall of the Emirates
The new collection is themed around Time to Unwind since fall is around the corner
Apparel Group is proud to continue the expansion of the Canadian Lingerie brand La Vie en Rose in the UAE by recently launching the store in Mall of the Emirates, located on the ground floor. The leading sleepwear, lingerie and swimwear retailer has over 210 stores across Canada and 90 locations worldwide. La Vie en Rose began expanding outside the country in 2004 and initially entered the UAE market 15 years ago. Today, the brand has established 10 locations in the country.
Alessandro Caruso, Vice-President - International, La Vie en Rose said, “La Vie en Rose is very proud to have presence in the renowned Mall of the Emirates. After such an exceptional yet uncertain year, we are thrilled that the brand has been able to expand globally. This allows us to continue to pursue our initial expansion objective, which is to establish footprint in all continents. I am optimistic of its realisation.”
About the collection
The new collection is themed around Time to Unwind since fall is around the corner, La Vie en Rose new sleepwear collection is inspired by the warm shades of winter, yet the fabric remains light and soft. This season’s trend includes cosmetic pink and dusty rose color tones, The Dream in Cotton collection offers comfortable, breathable, and durable fabrics presented in mix of solid colours and prints. La Vie en Rose has also introduced new style bodies, such as buttoned camis and nighties in the cotton sleepwear collection, the perfect transition pieces to add to your winter sleepwear wardrobe.
