BMW names new man for 14 markets

Dubai: BMW Group Middle East has appointed Reiner Braun as its new director of sales and marketing for the Middle East region, responsible for the BMW and MINI brands in 14 markets.

Braun takes over from James Crichton, who will be regional director for Rolls-Royce Middle East.

Phil Horton, managing director, BMW Group Middle East, said: "Reiner is the perfect candidate as he has breadth of experience, a successful track record having worked with the group for more than a decade, and a solid understanding of the Middle East region."