National Bonds records surge in investors for fixed-term savings on new app

It's been 3 months since National Bonds brought out reworked app

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Manoj Nair, Business Editor
1 MIN READ
The reworked National Bonds' app has brought in new customers and those signing up for fixed-term savings plans.
The reworked National Bonds' app has brought in new customers and those signing up for fixed-term savings plans.
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Dubai: There has been a near 150% increase in investors signing up for UAE's National Bonds fixed-term savings plans through its recently re-launched mobile app.

"People are seeking smarter, more personalized ways to secure their financial future," said a statement from the UAE company.

Through the reworked app, "Customers can seamlessly track their portfolios, view profit projections, manage fixed-term plans, and even connect directly with relationship managers for real-time support," said a statement.

It's been three months since National Bonds had the app re-launch. Since then, there has been a '67% surge in regular savers'.

It has also led to a 31% rise in newly on-boarded customers and a 40% increase in sales. There is also 31% uptick in number of transactions.

"This growth in digital adoption is more than just a trend, it’s a powerful validation of our customer first strategy," said Rehab Lootah, Deputy Group CEO of National Bonds.

Manoj Nair
Manoj NairBusiness Editor
Manoj Nair, the Gulf News Business Editor, is an expert on property and gold in the UAE and wider region, and these days he is also keeping an eye on stocks as well. Manoj cares a lot for luxury brands and what make them tick, as well as keep close watch on whatever changes the retail industry goes through, whether on the grand scale or incremental. He’s been with Gulf News for 30 years, having started as a Business Reporter. When not into financial journalism, Manoj prefers to see as much of 1950s-1980s Bollywood movies. He reckons the combo is as exciting as it gets, though many will vehemently disagree.
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