Dubai: Low cost carrier flydubai announced on Wednesday the launch of a Business Class cabin across its fleet.

It will have 12 seats made of Italian leather with a seat pitch of 42 inches. The cabin’s in -flight entertainment system includes 12.1 inch touch screens, offering over 900 hours of movies, games and music. Also, travelers will have an international selection of food.

Ghaith Al Ghaith, CEO of flydubai, said the introduction of the cabin is a result of strong demand by customers.

“There is a big need for a Business Class. There are 44 destinations that do not have proper connection-or a Business Class-to Dubai,” he said.

He added that the new cabin will have “a significant influence on profitability.”

The Business Class will be on aircraft in August this year. Business Class tickets can be purchased on selected flights from then. The inaugural flight will be in October.

flydubai has a network of 60 destinations.