London: Emirates on Wednesday announced plans to open an indoor aviation-themed attraction in London this July.

The Emirates Aviation Experience will be the first of its kind globally. The project will cover an area of almost 300 square metres and will provide an insight into the operations and achievements of commercial air travel.

Emirates has a strong link to this area of London following the launch of the Emirates AirLine, London’s popular cable car system across the River Thames, in a 10-year sponsorship deal last June.

“This high-tech facility will bring to London a one-of-a-kind insight into the dynamic world of aviation,” said Tim Clark, president of Emirates airline. “The purpose of this centre is to provide a fun, yet educational, overview of just what it takes to successfully get a 560 tonne aircraft off the ground and 40,000 feet into the sky. Our aim is to explain the intricate science of modern aviation, in a hands-on, entertaining and instructive environment.”

Utilising state-of-the-art technology, interactive displays and life-size aircraft models this immersive experience will incorporate several zones that will take visitors on an interactive aviation journey.

The Emirates Aviation Experience will also feature the world’s first public facing commercial flight simulators including two Airbus 380s and two Boeing 777s, utilising full landscape visuals, allowing participants to practise their take-off and landing skills. The centre will cater to people of all ages and will open to the public in time for the city’s peak tourism period this July.

One year on from the launch of the Emirates AirLine, the Emirates Aviation Experience is expected to further stimulate tourism and development in the area.

— Staff Report