Dubai: Al Tayer Motors marked its tenth year of association with Ford as a dealership in Dubai and through Premier Motors in Abu Dhabi.
"The signing of the agreement marked the beginning of a significant new chapter in the history of Al Tayer Motors," said Saeed Al Tayer, managing director.
"The entry of Ford into the stable of brands represented by us meant we were able to add a wide range of superb value vehicles to our product offering."
Ford and Lincoln vehicle sales in the UAE last year were up by 35 per cent over the year earlier. The best-performing models were the Figo, Fusion, Fiesta, Taurus, Escape, Expedition, Edge, Explorer and the F Series trucks. The MKX and MKT crossovers were among the best performers within the Lincoln range.
The UAE is Ford's second largest market in the region with 13 per cent of unit sales in the GCC last year. During the year, Al Tayer Motors refurbished its Garhoud showroom, set up a new service centre at Al Khabesi in Dubai and opened new showrooms in Ras Al Khaimah and Fujairah.
"Thanks to the rapid strides made by Ford Motor Company in automotive technology development over the years, its wide portfolio of models across several categories, our expansion and efforts in supporting the brand in the UAE, we have achieved a significant increase over our performance in 2010," said Ashok Khanna, CEO of Al Tayer Motors.
