Al Farooj puts Dh30m into expansion

Dubai: With a capital injection of Dh30 million for its continuing development, Al Farooj, a subsidiary of Al Islami Foods, has unveiled its GCC-wide development plan.

This was announced during the opening ceremony of two new outlets in Sharjah on Thursday.

Al Farooj has now expanded to 19 branches that include 16 in the UAE, 1 in Lebanon and 2 in Oman - offering a variety of freshly grilled shawarma sandwiches and a unique charcoaled chicken menu. The opening ceremony was inaugurated by the chief executive officer of Al Islami Foods, Saleh Abdullah Lootah.

He commented: "We are pleased to offer an alternative, completely halal, fresh food range which is specially produced for the tastes of Middle Eastern consumers.

"Al Farooj's expansion is part of its greater "Big 5" development plan to consolidate its hospitality segment. More outlets will be established across the GCC by year-end."

Since the acquisition, the Al Farooj brand has undergone a complete overhaul to adapt to the attitudes and tastes of multicultural consumers living in the Middle East.

Al Farooj is also ready for franchising as an investment in the quick-service restaurant business based on return-on-investment.

Last year, Al Islami signed a Memorandum of Understanding with the Mohammad Bin Rashid Establishment for Young Business Leaders (SME.ae) to offer Al Farooj for franchising to regional investors and entrepreneurs interested in entering the restaurant business.