Adnoc‘s new identity was launched by Dr Sultan Ahmad Al Jaber in the presence of Adnoc’s executive directors. Image Credit: Courtesy: Adnoc

Abu Dhabi: The Abu Dhabi National Oil Company (Adnoc) launched its new corporate identity on Sunday.

The new identity comes in line with Adnoc’s strategic approach to cement its position and ensure the sustainability of its flexibility, competitiveness and adaptability.

Adnoc‘s new identity was launched by Dr Sultan Ahmad Al Jaber, Minister of State and Chief Executive Officer of Adnoc in the presence of a number of Adnoc’s executive directors. Al Jaber also announced Adnoc’s vision, mission and values that have been developed to consolidate its strategy.

The new identity represents Adnoc’s achievements made over the past four decades and reflects its growing developments that focus on building the future based on the pillars of efficiency, profitability, performance and people with an unwavering commitment to health, safety, operational integrity and the environment.

“In line with the leadership’s directives, Adnoc must evolve into a more agile organisation to maintain its competitive edge in today’s global economy,” Al Jaber said, adding, “this will ensure Adnoc remains a core contributor to the UAE’s progress, future development and long-standing efforts to diversify the economy.”

He pointed out that “every decision we take has to serve the end goal of maximising shareholder value. We have taken significant steps to ensure Adnoc enhances its commerciality by becoming more efficient and doing more with less, in line with best business practices. It is a continuous process and the foundation of being an excellent organisation.”

To increase its commerciality and profitability, Adnoc has adopted a new operating model. While remaining closely involved in the operations of its businesses. Adnoc will manage and oversee the strategy, planning as well as the operational, commercial and financial performance of the group and its businesses, according to Adnoc chief.

Speaking about Adnoc’s new operating model, Al Jaber said: “Our new operating model will play a key role in ensuring Adnoc delivers on its strategic imperatives of creating a more profitable upstream and valuable downstream business, ensuring sustainable and economic gas supply and developing world-class talent.”

He pointed out that Adnoc recently appointed a number of outstanding executives into leadership roles. “Their experience, as well as their forward thinking, will enable the company to deliver on its strategic imperatives, while also enhance existing revenue streams, create new ones, and stay focused on improving return on investment,” he said, further emphasising that nurturing and developing talent within Adnoc is a fundamental building block of the company’s future growth.

“Adnoc will promote the best and the brightest employees to develop the next generation of leaders to ensure that the company remains successful for decades to come,” he said.

Adnoc, a major diversified group of oil, gas, refined products, chemical, petrochemical and service companies, produces 3.1 million barrels of oil a day.