55th Watch and Jewellery Middle East Show opens in Sharjah with record-breaking showcase

Video and Pictures by Arnav Narula, Special to Gulf News

The 55th edition of the Watch and Jewellery Middle East Show officially opened today, Wednesday, at Expo Centre Sharjah, and will continue through June 1, 2025. Organised by Expo Sharjah with the support of the Sharjah Chamber of Commerce and Industry (SCCI), the prestigious bi-annual event gathers over 500 local and international exhibitors and 1,800 industry professionals, making it one of the region’s most influential gatherings in the luxury jewellery and timepiece sector.

Occupying an expansive 30,000 square metres, the exhibition highlights the latest trends in luxury watches, gold and diamond jewellery, and precious stones. Attendees will discover exceptional craftsmanship and innovative designs from leading brands and designers representing a diverse range of countries, including the UAE, India, Italy, the United Kingdom, the United States, Singapore, China, Japan, Turkey, Saudi Arabia, Bahrain, and Lebanon.

The show continues to serve as a vital platform for industry networking, product debuts, and market trend exploration, reinforcing Sharjah’s position as a key regional hub for the global jewellery and watchmaking industry.

Among the highlights of this year’s exhibition is an extraordinary showcase by Amaar Jewels, which unveiled a record-breaking 108-meter diamond necklace designed to enter the Guinness World Records. The masterpiece is crafted with over 600 lab-grown diamonds, meticulously set in 18-karat rose gold, and exemplifies a cutting-edge blend of sustainable innovation and opulent design.

Arnav Narula is an Intern with Gulf News.