Manila: A Philippines-based mobile service provider has come up with a unique way to camouflage cellular towers and make them appear as if they are a part of the natural landscape.

By using mobile cellular towers shaped like palm trees, telecom operators can place their transmitters in important locations without disrupting the aesthetic appeal of residential communities, service provider Globe Telecom said.

According to Emmanuel Estrada, Globe’s Head of Network Technologies Strategy, the use of tree-shaped mobile telecom towers is part of the company’s efforts to improve wireless reception in exclusive villages.

The Philippine urban landscape has been characterised by ubiquitous presence of mobile telecom towers.

While such structures herald that a certain locale has attained modern standards, others regard the towers as eyesores that destroy the beauty of the landscape.

This is especially so in exclusive villages for the wealthy such as the Urdaneta Village in Makati City.

Estrada said the use of palm-tree mobile towers is most effective in camouflaging huge cellular facilities.

“The disguised cellphone towers will be difficult to identify as such and they even work to beautify the area where these infrastructures are installed,” he said.

The mobile telecommunications and Internet sector in the country has developed in leaps and bounds over the past two decades.