india wedding
For illustrative purposes only. Image Credit: Pixabay

He is currently unemployed but is looking for a wife who is “very fair and beautiful” and has the desire to increase India’s “military and sports capabilities”.

The tradition of families publishing matrimonial ads has not yet died in South Asian communities. One such ad from India has gone viral after netizens found the demands “hilarious”.

The picture of the ad was posted on twitter and states details about a match being sought for a Dr Abhinao Kumar, who according to the ad, is an unemployed 31-year-old.

The ad lists a number of ideal traits Kumar is looking for in his potential bride. He seems to want someone who is “any very fair, beautiful, very loyal, very trustworthy, loving, caring, brave, powerful, rich.”

Additionally, she needs to be “extremely patriotic” and have a “keen desire” to increase India’s “military and sports capabilities.”

Kumar's demands do not stop there however. His ideal wife is also expected to be an “extremist” but “compassionate as well as an expert in “child-raising”.

Netizens react

It is unclear what publication the ad appeared in but it soon became a source of entertainment for social media users after being posted. Many were also concerned about the misogynistic message the ad holds and the beauty standards a large segment of the Indian community still holds on to.

User @Abide_in_truth asked: “Why will a woman with all that caliber he mentioned, marry him? Too optimistic.”

Tweep @siobhanheanue thought that this particular ad was “next level”: “Indian matrimonial ads are full-on but this is next level. Unemployed bloke wants beautiful wife who can cook dinner and boost India’s military power on the side.”

Many were concerned that such ads still exist and are mainly targeted towards women.

Twitter user @IshitaYadav wrote: “Blows my mind that matrimonial ads are still a thing in India.”

User @JayantBhushan1 tweeted: “And such racial discriminatory practice of matrimonial ads are quite normal in our society. Most of the people see no bad in this...”

Twitter user @SuparnaChaudhry shared how such concepts are foreign in some societies: “One of the most entertaining parts of my study abroad was when my students discovered Indian matrimonial ads. Wasn't aware the patriarchy had also added the ability to increase the country's military and sports capabilities to an ideal wife's list of desirable qualities.”